Ridge & River Medicine Brings Modern Medicine with Old-Fashioned Care to Chattanooga
[Chattanooga, TN, 9/22/2025] — Ridge & River Medicine is redefining the primary care experience in Chattanooga with a direct primary care (DPC) model that combines modern medical care with the timeless values of accessibility, compassion, and trust. Founded by Dr. Joe Furr, a Board-Certified Internal Medicine Physician, and his wife, Alex Furr, Ridge & River Medicine offers a simpler, more personal approach to healthcare for adults 18 years and older, through virtual care and home visits—one where patients enjoy better access, more time with their doctor, and comprehensive care centered entirely on them.
"With Ridge & River Medicine, we're returning to what matters most in healthcare: access, time, and trust," said Dr. Furr. "Our model allows us to care for patients in a way that feels personal, proactive, and deeply connected."
Meet the Founders
Dr. Joe Furr brings extensive experience from both hospital and outpatient settings across Mississippi and Tennessee. Known for his calm, patient-centered presence, he practices relationship-based medicine, treating each patient with the same dedication he would give his own family.
Alex Furr, Co-Founder and Practice Manager, ensures the practice runs smoothly with both logistical expertise and heartfelt care. With a background in clinical administration, lab support, and academic research, she is passionate about removing barriers and creating a supportive patient experience.
A Better Way to Do Primary Care
Ridge & River Medicine operates under the Direct Primary Care model, which prioritizes the patient-physician relationship by removing the barriers and restrictions of traditional insurance-based healthcare. Members pay a flat monthly fee for comprehensive care with no hidden costs, copays, or surprise bills. Patients often save money on labs, medications, and imaging by accessing wholesale rates.
Services Designed Around Patients
Ridge & River Medicine offers comprehensive primary care including annual exams, prevention, chronic disease management, and lifestyle support. Patients enjoy same or next-day visits for both urgent and ongoing needs, plus direct access to Dr. Furr through phone, text, or video chat—even after hours. All of this comes with transparent pricing: simple membership fees with no surprise charges.
Exclusive Launch Benefits for First 50 Members
To celebrate its opening, Ridge & River Medicine is extending special savings and bonuses to its first 50 members. These limited-time offers are designed to welcome patients who share in their vision of a community-centered approach to care.
Launch offers include one month free when a friend or family member joins, waived enrollment fees (a $75 per person value), and six months of discounted pricing on membership plans. These introductory benefits are available only to the first 50 members.
What Patients Can Expect
Whether managing a chronic illness or simply wanting a physician who knows your story, Ridge & River Medicine ensures that every patient feels seen, understood, and cared for. With flexible options like virtual visits, home visits, and direct communication, patients experience healthcare on their terms.
Contact Information
Website: www.ridgerivermed.com | Phone: 423-481-8191 | Fax: 426-664-0068 | Email: info@ridgerivermed.com
Business Hours: Monday–Thursday, 8:30 AM – 4:30 PM and Friday, 8:30 AM – 12:00 PM
Ridge & River Medicine is a member of the national Freedom Healthworks community. Freedom Healthworks helps doctors build independent primary care practices that prioritize patient-physician relationships and enhance patient health outcomes. Learn more at www.freedomhealthworks.com.